STRATEGY

Prepared in direct consultation with the CPTA leadership team to assess and review their existing communications and content and provide expert, strategic recommendations for their consideration to encourage future growth

Prepared to propose design concepts for the Canadian Property Tax Association's new member e-newsletter template based on recommendations from a recently completed Communications & Content Audit

Created to share the foundational creative and brand assets, key messaging and initial applications associated with the launch campaign for the institution's new Fleming Forward annual fund initiative

Prepared to consolidate and communicate ongoing KPIs and success metrics across digital channels used by Murphy's Farm Market & Bakery, including social media, email marketing and web analytics

Prepared to coordinate efforts to generate social media engagement for York University's Impact Campaign using the stories of impact collected as part of the "Share Your #YorkUImpact" Photo Contest

Prepared to provide a comprehensive strategic roadmap towards the creation of a new alumni and donor e-newsletter publication for Humber College and equip the team to showcase this initiative across the institution

Prepared to provide a comprehensive strategic roadmap towards the redevelopment of Humber College's Advancement & Alumni website and equip the team to showcase this initiative across the institution